Our concept was created to provide a response to two main problems:
The first: people spend a tremendous amount of money, time and energy trying to learn foreign languages without succeeding. They are taught rules of grammar or lists of words in a passive and static environment, and end up failing to achieve the confidence to speak, and to break their “language barrier”.
The second: we live in a world dominated by stereotypes and prejudice, which can often bring us one against the other. Most ethnic and religious conflicts are based on a lack of knowledge and fear.
The solution? Cooperating between cultures to learn each others’ languages.
Learning languages through their context- native speakers and their culture- is not only the most effective way to learn a language, but also the one that will allow you to understand a different culture, and see the world through their eyes. We believe in the power of languages, and aim to use it to make more tolerant world.